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A Framework for Marketing ManagementFor graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management |
£46.99 More Information |
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A Game as Old as Empire''A Game As Old As Empire'' exposes many more shocking secrets of a worldwide web of control, corruption, and plunder. It tells how multinational corporations, governments, powerful individuals, banks, other financial institutions, and quasi governme |
£15.99 More Information |
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A Genies WisdomA compelling fable that distills the essence of genius marketing strategies The ''King of Positioning'' Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within hi |
£15.99 More Information |
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A Grammar of Organizing''A Grammar of Organizing'' provides a new, innovative perspective on the organizational challenges now facing companies in complex and dynamic business situations. This book represents a much needed departure from static theories of organizations to |
£18.95 More Information |
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A Green Industry Guide to Landscape Plant ManagementThis new resource is the green industry professionals all in one answer guide for maintaining and managing a healthy landscape. The book fills a void in published information on basic, practical plant management for all landscape professionals. Rathe |
£22.79 More Information |
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A Guide for Health and Beauty TherapistsVolume Two The Body introduces the basics of anatomy, physiology, nutrition and the various systems of the body. It includes the theory behind the technical aspects necessary to ensure a professional approach and provides a framework for the reader |
£28.99 More Information |
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A Guide for the Young EconomistThis is a guide for young economists working on their dissertations, preparing their first articles for submission to professional journals, getting ready for their first presentations at conferences and job seminars, or facing their first refereeing |
£14.95 More Information |
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A Guide to Active Credit Portfolio ManagementThis work features invaluable real life insights into the developing area of active credit portfolio management ACPM from a team of Credit Suisse authors. It equips you with the tools and techniques needed for success in your own credit portfolio m |
£99.00 More Information |
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A Guide to Asian High Yield Bonds'A book on high yield, written by bond market professionals, is exactly what issuers have been waiting for. The elaborations on structures and covenant packages are crystal clear and help to navigate through the intricacies of the product' Arsjad R |
£31.88 More Information |
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A Guide to Customer Service Skills for the Help Desk ProfessionalThis text has been completely revised to focus on new business topics such as trend analysis, root cause analysis, cost benefit analysis, and measuring return on investment. With less of a focus on technology and more of a focus on ''soft'' and self |
£33.99 More Information |